Let’s take a peek at what the Jordan Luka 1 basketball shoes have to offer
There’s now been four official releases for the Jordan Luka 1 basketball shoes that originally debuted back on June 30. At this rate, we should be expecting to get as many colorways as Luka Dončić’s jersey number.
Jordan Brand was first known as the hub for all things Michael Jordan and Nike, but the division has expanded to include its own athletes. After signing with the Jordan Brand in 2019, Dallas Mavericks superstar Luka Dončić is only the sixth NBA player in Jumpman history to have his own signature shoe.
The silhouette of the Jordan Luka 1 basketball shoes features a low-cut design in order to accommodate for Luka’s mobility. New footwear tech can be found in the sole unit which includes the new “IsoPlate” system as well as the Formula 23 foam. The design is finished with the use of Flightwire cable technology for breathability.
The first Jordan Luka 1 basketball shoes to launch were in the “Signal Blue” colorway. It features a timeless color scheme of black and white while the exposed IsoPlate displays the key color. The translucent sole of the Formula23 allows the mint green hue to pop out. The tongue and heel have an iridescent finish, and Luka’s PE logo is housed on mismatched blue and red insoles.
With a steady stream of new releases, the Jordan Brand continued to showcase Luka Doncic’s greatness in the NBA. Master Swoosh acknowledged the colorways of Luka’s former team, EuroLeague’s Real Madrid, with white, silver, turquoise, and crimson featured on the “Neo Turquoise” variant of the Luka 1. Then came the annual street basketball competition in Paris known as Quai 54, and a pair of “Quai 54” Luka 1’s in white, indigo, and crimson debuted in July.
The most recent addition to the Luka 1 lineup includes an all university red colorway with details in metallic gold. They’re scheduled to release on August 3 for $110 at select retailers and Nike.com.
Obviously, Luka isn’t on the Rockets or the Heat, so we expect him to wear a pair of his own Jordan Luka 1 basketball shoes in the “Signal Blue” Mavericks-themed colorway when the upcoming 2022–2023 NBA season begins. Check out more photos of the silhouette below.