Former Nike and Adidas creative director Peter Moore has died
News broke on Friday that Peter Moore has died. As the creator of the iconic Air Jordan 1 shoe, the Jumpman logo, and a designer at both Nike and Adidas, Moore was truly a pioneer in the sneaker industry and a master at his craft.
Legendary designer Peter Moore has long been regarded as an industry leader, with his designs being linked with sports culture throughout the world. He was the first global creative director at Nike and became essential in the evolution of the sneaker culture.
Moore’s work includes timeless classics such as the Air Jordan 1, which debuted in 1985 and went on to become the single shoe responsible for establishing sneaker culture in the current era. Moore’s portfolio also includes the Nike Dunk, another 1985 product that has seen a significant rebirth in recent years.
“We are deeply saddened by the loss of Peter Moore, an iconic designer, whose legacy will forever be connected to Jordan Brand, and the sneaker culture he helped to create,” stated Jordan Brand Vice President Howard “H” White following the news that Peter Moore has died. “We extend our deepest sympathies to the Moore family during this time.”
Moore had worked for Nike until 1987 when he left to form a brand consultancy firm with ex-Nike director of marketing Rob Strasser. Eventually they got the call from Adidas to help a brand relaunch. During his time at Adidas, Moore also created another internationally renowned logo, the Adidas three-striped mountain logo.
“The Adidas family is saddened by the passing of our dear friend Peter Moore,” stated Adidas following the sad news that the legendary designer Peter Moore has died. “Our hearts are with Peter’s family, friends, and everyone who knew him. Peter was a true legend and icon in our industry, and it is impossible to overstate the impact he has had on Adidas. He will be greatly missed and his legacy will live on forever.”
Moore’s classic designs continue to inspire new sneaker heads 40 years later. His legacy will live on as his footprint in the sneaker industry will carry through endless generations.