Ye claims billion dollar buyout from his Yeezy brand
Recently Kanye claims billion dollar buyout by Adidas as he spoke to Bloomberg News about his plans to venture out from the Yeezy brand. He expressed his displeasure with the German sportswear company, specifically with the activities of Senior Vice President and General Manager Daniel Cherry III, the introduction of new product releases without his input, and plagiarism allegations.
“It’s time for me to go it alone,” said the Grammy award-winning rapper and producer as Ye claims billion dollar buyout. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the Yeezy Foam Runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”
Kanye also states that he was “offered a $1 billion buyout from his Yeezy brand’s venture with Adidas,” according to Business of Fashion. His claim coincides with his ongoing dispute with the brand with three stripes since the launch of Yeezy in 2015.
“The fact Adidas felt they could color my shoes and name them without my approval is really wild,” West continued. “My royalties next year are 500 million dollars alone.” In addition, West emphasized that whatever Adidas ends up doing with the Yeezy brand would cost the business “billions”, and also stated that he would “legally destroy” Adidas.
Since then, Diddy, T.I., and Swizz Beatz, have demanded a boycott of Adidas in support of Kanye. In an act of light foreshadowing, the 21-time Grammy winner made an IG post of a screenshot linking to San Antonio Shoemaker’s Wikipedia, possibly hinting at his next project. As Kanye claims billion dollar buyout by Adidas, he may be working on another deal to become the “chief decision maker” of his own shoe company, as GQ reports.